From the industry for the industry:
The management consultancy
for AV technology & IT

“Courage to decide,
belief in oneself and discipline –
that’s what makes a vision a reality.”

Björn Jensen
“Success can be planned,
but not all decisions are pleasant”.

Thomas Salzer

The management consultancy
for AV technology & IT

This is the answer to the challenges that move companies in the AV market.
In a constantly changing market environment, the pressure to innovate and the fast pace seem to increase every year.

This is the quintessence of over 20 years of personal, independent AV market, technology and customer expertise, bundled with many years of entrepreneurial experience in the AV industry.

This is the first management consultancy specifically for the AV/IT industry – for manufacturers, suppliers, integrators and investors. Bundled experience and know-how from the AV/IT industry for the AV/IT industry.

Use market potential

Unlock the full potential of the AV market for your business. We help you identify the needs and trends in the market and take advantage of the many opportunities combining AV and IT. Find out where you are and where you want to go
to realise your full potential. We’ll show you the way.

Find and
develop strategies

Success is always a consequence of decisions. Set the course for the future of your company with a sustainable strategy now. We are happy to be your reliable partner.

  • Assess your own market situation
  • Recognise changes in the market
  • Define goals & identify obstacles
  • Select & implement meaningful measures
  • Strengthen your own market position
  • Develop new business models
  • Establish a targeted EBIT strategy
  • Promote constant, targeted growth

Mergers &

Company transactions, whether sale or purchase, are always very individual and therefore also complex.
Many different framework conditions regarding the market situation

and the respective company situation must be taken into account. As a result, it is always necessary to develop and implement the appropriate approach and solution in each case.
We accompany you on this path throughout the entire transaction process in the following situations and aspects.

Acquisition or sale of a company:
  • Advising on company acquisitions and sales in the AV and IT sectors as well as financial investors
  • Full support of the process from preparation to completion
  • Experienced consultants with professional and social competence as well as negotiating skills
Company succession:
  • Individual solutions for business succession
  • Consideration of economic, tax, company law and emotional aspects
  • Goal: Successful continuation of the company and client satisfaction


We have been creating value for companies and entrepreneurs for several decades. This is the basis on which we look at your company.
Individually tailored to you, we offer support for your needs today, tomorrow and the day after tomorrow from entrepreneur to entrepreneur


For quick and tangible support


We define the path for your successful future


We look into the future and define your potentials

Your experts

We offer comprehensive know-how across the entire value chain in the AV/IT market: from manufacturers to distribution channels to system integration. In more than 20 years of experience in management positions in the AV industry, we have developed our companies from start-ups to leading international companies.

Björn Jensen

“Courage to decide, belief in oneself and discipline – that’s what makes a vision a reality.”

The idea for a business model, the courage to jump to go beyond myself and the belief in turning vision into reality with discipline… my reason for becoming an entrepreneur….

Today, 19 years later, I had 4 companies and 85 employees. Proud and grateful for the team and the people who stand behind me on the one hand – on the other hand humble, which is so important in success. Played a major role in shaping the AV market for many years.

As the European market leader, winner of several innovation awards and customers from the Top 100 segment. Important people, advisors and companions at my side who have made their skills available to me in order to be able to go this way in the first place.

And now? After successfully completing my strategic succession for macom GmbH, I advise entrepreneurs and companies with Björn Jensen Management Consulting GmbH.

A consultancy specialising in strategy and M&A consulting in my beloved AV industry.

Developing business models for other entrepreneurs so that ideas become successful reality. Bringing my experience to others, accompanying and supporting with heart and soul as if it were my own company – that is my vision as a consultant.

Thomas Salzer

“Success can be planned, but not all decisions are pleasant”.

The AV/IT market has changed dramatically. For entrepreneurs this presents an opportunity to adapt their strategy to the developments in order to ensure the success of their organisation and to increase the company value in the long term.

On the way from a one-man business to the management circle of a globally operating company, I left the comfort zone almost every day and built up a network. In the process, I have achieved my sustainable company goals with heart and mind – always with simple and understandable processes, too.

I would love to share my experience of over 35 years in the industry with you. It will be worth it.


We are your partner, not just your service provider – and when we leave your company, something has improved there.


We analyse your current situation with you.
From here, we agree on the goals you want to achieve and derive meaningful outcome criteria. Then we talk about what added value you get from these outcome criteria.
From this added value, we derive what we consider to be fair remuneration for our work.
Once we agree, we get started and empower you to achieve the goals you set.


We consistently follow the Value Based Fee approach: Profit from it! In concrete terms, you only pay us for the added value we create for you.
This added value depends on the goals and outcome criteria that we define together. This is a new mindset within the consulting industry, because it is not the effort we put in that counts, but only the goals we achieve.


Trust: You can be sure
that we will do our best to achieve your goals as quickly and efficiently as possible – because what matters is the result. You only receive services that really bring you closer to your goals.
We guarantee that everything we do is only in your interest.

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