Privacy policy

Thank you for your interest in our website. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.

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1. Data controller and data protection officer and general principles


(1) We, Björn Jensen Management Consulting GmbH, Erzbergerstraße 38/1, 73033 Göppingen, Germany, Phone: +49 152 525 00 500, E-Mail: jensen(at), as operator of the websites, available at (hereinafter also referred to as “WEBSITE”), are responsible for the processing of personal data of the user of our WEBSITE (“you”) pursuant to Art. 4 No. 7 of the EU General Data Protection Regulation (“DSGVO”).

(2) Our data protection officer is: Michael Nachtigall, Carlsplatz 24, 40213 Düsseldorf, Germany, e-mail:

In the following, we would like to inform you in detail about the data that is processed when you visit our WEBSITE as part of our duty to inform you. Furthermore, we would like to inform you about the accompanying protective measures we have also taken in technical and organisational terms.


2. Processing of your personal data


Personal data is any information relating to an identified or identifiable natural person. Your personal data therefore includes all data that can be directly or indirectly assigned to your person, such as your name, your address, your telephone number or your e-mail address.

(2) Personal data shall only be processed by us if and to the extent that

  • you have given us your consent to the processing of data for one or more specific purposes (Art. 6 para. 1 UAbs. 1 letter a DSGVO);
  • the processing is necessary for the performance of a contract to which you are a party or for the implementation of pre-contractual measures taken at your request (Art. 6 para. 1 UAbs. 1 letter b DSGVO);
  • the data processing is necessary for compliance with a legal obligation to which we are subject (Art. 6 para. 1 UAbs. 1 letter c DSGVO), or
  • the data processing is necessary to protect our legitimate interests or those of a third party, unless your interests or fundamental rights and freedoms which require the protection of personal data override (Art. 6 para. 1 UAbs. 1 lit. f DSGVO).

(3) In the following provisions of this data protection declaration, we will explain to you which of the legal bases listed in paragraph 2 we base the processing of your personal data on in individual cases.

(4) In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored. Furthermore, we may pass on your personal data to third parties if we conclude contracts or offer similar services together with partners. You will receive more detailed information on this when you provide your personal data or in the following regulations of this data protection declaration. If our service providers or partners are based in a country outside the European Economic Area (EEA), we will also inform you about the consequences of this in the following provisions of this data protection declaration.


3. Purely informative use of our WEBSITE


(1) In connection with the purely informational use of our WEBSITE, i.e. if you do not transmit information to us in any other way, we only collect the data that your Internet browser automatically transmits to our server. The following data is collected:

  • IP address of the requesting computer
  • Date and time of the request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (concrete page)
  • Access Status/HTTP Status Code
  • Data volume transferred in each case
  • Website from which the request comes
  • Browser
  • Operating system and its interface
  • Language and version of the browser software.

(2) This data is technically necessary for us to enable you to use and function our WEBSITE, in particular to display the WEBSITE and to ensure the security and stability of the WEBSITE. We do not link this data to personal data of a specific natural person. Our legitimate interest lies in a functioning website. The legal basis is Art. 6 para. 1 UAbs. 1 letter f DSGVO.

(3) We delete your data as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of our WEBSITE, the deletion takes place when the respective session has ended.


4. Contact/feedback


(1) If you contact us, for example to provide us with your feedback, the processing of your contact data (e.g. first and last name, e-mail address, telephone number) is carried out in order to respond to your enquiries and/or suggestions made via the contact form, by e-mail or in any other way. The processing of your data serves exclusively to process the contact and to prevent misuse and ensure the security of our information technology systems.

(2) The legal basis for the processing of the data is Art. 6 (1) UAbs. 1 letter f DSGVO. If your message is aimed at the conclusion of a contract, the additional legal basis for the processing of your data is Art. 6 para. 1 UAbs. 1 letter b DSGVO.

(3) Insofar as no legal or contractual retention periods prevent the deletion of your personal data, we will delete it as soon as it is no longer required to achieve the purpose for which it was collected. This is the case when the conversation with you has ended. In principle, the conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified.


5. Cookies


(1) We use cookies for our WEBSITE. Cookies are small text files that are stored on your hard drive in relation to the browser you are using and which provide the party setting the cookie (in this case, us) with certain information. Cookies cannot execute programs or transfer viruses to your computer. They serve to make the internet offer as a whole more user-friendly and effective.

(2) Our WEBSITE uses persistent cookies. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can delete the cookies at any time in the security settings of your browser.

(3) If personal data are processed by individual cookies, the processing is carried out in accordance with Art. 6 para. 1 UAbs. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of our WEBSITE as well as a customer-friendly and effective design of the page visit.

(4) You can configure your browser settings according to your preferences and, for example, refuse to accept third-party cookies or all cookies. Please note that you may not be able to use all functions of our WEBSITE.


6. Google Analytics


(1) Our WEBSITE uses Google Analytics, a web analytics service provided by Google, Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of our WEBSITE (including your IP address) will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymisation is activated on our WEBSITE, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of the WEBSITE, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

(2) The IP address transmitted by your internet browser as part of Google Analytics will not be merged with other Google data.

(3) You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our WEBSITE. Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the WEBSITE (incl. your IP address) by Google as well as the processing of this data by Google at any time in the future by downloading and installing the browser plugin available under the following link:

(4) For browsers on mobile devices, you can alternatively prevent the collection by Google Analytics by clicking on the following [google_analytics_optout]link[/google_analytics_optout]. An opt-out cookie will be set, which will prevent the future collection of your data when visiting our WEBSITE. Please note: The cookie only works for the particular browser on which it is set. If you delete the cookie on this browser, you must set it again by clicking on the above link.

(5) If you allow cookies to be stored, Google Analytics will retain your data for 14 months. Data for which the end of this retention period has been reached will be automatically deleted.

(6) We would like to point out that Google Analytics is used on our WEBSITE with the extension “_anonymizeIp()” and your IP address is thus only processed in a shortened form in order to exclude a direct personal reference. Insofar as the data collected about you is personally identifiable, this is therefore immediately excluded and the personal data is thus immediately deleted.

(7) We use Google Analytics to analyse and regularly improve the use of our WEBSITE. The statistics obtained enable us to improve our offer and make it more interesting for you as a user. Our legitimate interests lie in the optimisation and marketing purposes. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, The legal basis for the use of Google Analytics is Art. 6 para. 1 UAbs. 1 lit. f DSGVO.

(8) Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User terms and conditions:, privacy overview:, and privacy policy:

(9) We use the additional functions of Universal Analytics as part of Google Analytics. Universal Analytics allows us to analyse your activities on our pages across devices. This is made possible by the pseudonymous assignment of a user identification (user ID) to a user. Such an assignment is made, for example, when you register for a customer account or log in to your customer account. However, no personal data will be forwarded to Google. Please note that it is also possible to object to the Google Universal functions by using the browser plug-in or opt-out cookie. You can also deactivate the cross-device analysis of your usage in your customer account under “My data”, “Personal data”.


7. Use of SalesViewer® technology:


On this website, data is collected and stored for marketing, market research and optimisation purposes using the SalesViewer® technology of SalesViewer® GmbH on the basis of the legitimate interests of the website operator (Art. 6 para.1 lit.f DSGVO).

For this purpose, a javascript-based code is used to collect company-related data and the corresponding usage. The data collected with this technology is encrypted via a non-reversible one-way function (so-called hashing). The data is immediately pseudonymised and not used to personally identify the visitor to this website.

The data stored within the framework of Salesviewer will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations.

You can object to the collection and storage of data at any time with effect for the future by clicking on this link to prevent the collection of data by SalesViewer® within this website in the future. This will place an opt-out cookie for this website on your device. If you delete your cookies in this browser, you must click this link again.


8. Data security


(1) We use technical and organisational security measures to protect personal data that is generated or collected, in particular against accidental or intentional manipulation, loss, destruction or against attack by unauthorised persons. Our security measures are continuously improved in line with technological developments.

(2) Our WEBSITE is encrypted using SSL technology to prevent access by unauthorised third parties. You can recognise secure transmission by the protocol designation “https://” in the URL line.


9. Your rights


(1) With regard to the processing of personal data relating to you, you are entitled to the rights listed below under letters a – h in accordance with the legal requirements. Please contact us or our data protection officer for this purpose. You can find the contact details under point 1.

a) Right of access
Pursuant to Article 15 of the GDPR, you may request confirmation from us as to whether personal data relating to you is being processed by us. In this case, you have the right to information on the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom we have disclosed or will disclose the personal data, the planned storage period or the criteria for determining the storage period, the existence of a right of access to the personal data and the right to object to the processing. the criteria for determining the storage period, the existence of a right to rectification or erasure of your personal data as well as to restriction of processing or objection to processing, the existence of a right to lodge a complaint with a supervisory authority, the origin of the data if we have not collected your data from you, the existence of automated decision-making, including profiling, and, pursuant to Article 15(2) of the GDPR, the right to be informed of the appropriate safeguards pursuant to Article 46 of the GDPR in the context of the transfer of personal data to third countries.

b) Right to rectification
In accordance with Art. 16 DSGVO, you may request us to rectify and/or complete your personal data without delay, taking into account the purposes of the processing, if your data is incorrect or incomplete.

c) Right to erasure
Pursuant to Art. 17 of the GDPR, you may request that we erase your personal data without delay, provided that there is a reason pursuant to Art. 17 (1) a-f of the GDPR. However, the right to erasure of your personal data does not exist, in particular, insofar as its processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims (Art. 17 (3) DSGVO).

d) Right to restriction of processing
You may request us to restrict the processing of your personal data in accordance with Art. 18 DSGVO for as long as we verify the accuracy of your data that you dispute, if you refuse the erasure of your data due to unlawful processing and instead request the restriction of the use of your data, if you need your data to assert, exercise or defend legal claims, or if you have objected to the processing as long as it is not yet clear whether our legitimate grounds prevail.

e) Right to information
Pursuant to Article 19 of the GDPR, we shall inform all recipients to whom your personal data have been disclosed of any rectification or erasure of your personal data or any restriction of their processing pursuant to Articles 16, 17 (1) and 18 of the GDPR, unless this proves impossible or involves a disproportionate effort. Pursuant to Art. 19 S. 2 DSGVO, you have the right to be informed about these recipients upon request.

f) Right to data portability
Pursuant to Art. 20 of the GDPR, you have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format and to transfer this data to another controller, provided that the other requirements of Art. 20 of the GDPR are met, in particular that this is technically feasible.

g) Right of objection
Insofar as we base the processing of your personal data on the legitimate interests and the balance of interests pursuant to Art. 6 (1) UAbs. 1 lit. f DSGVO, you may object to the processing pursuant to Art. 21 DSGVO. This is the case if the processing is not necessary, in particular, for the fulfilment of a contract with you, which is shown by us in each case in the above description of the offers. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the merits of the case and, in accordance with Art. 21 (1) sentence 2 DSGVO, either no longer process the personal data or demonstrate to you our compelling legitimate grounds for processing which override your interests, rights and freedoms. Further processing is also reserved if the processing serves the assertion, exercise or defence of legal claims.
Of course, you can object at any time to the processing of your personal data for the purposes of advertising and profiling, insofar as it is related to direct advertising, pursuant to Art. 21 (2) DSGVO.
You can inform us or our data protection officer of your objection using the contact details given in section 1.

h) Right to revoke consent
(1) Pursuant to Art. 7 (3) DSGVO, you have the right to revoke any data protection consent you may have given us at any time with effect for the future. However, this does not affect the lawfulness of the processing which took place on the basis of your consent up to the time of the revocation.

(2) If you are of the opinion that the processing of your data violates data protection regulations, you also have the right to lodge a complaint with a supervisory authority pursuant to Art. 77 DSGVO. Please contact a supervisory authority in the member state of your residence, workplace or the location of the potential breach.


9. Amendment of these data protection provisions


We reserve the right to change this privacy policy at any time with effect for the future. A current version is available on our WEBSITE. Please visit the WEBSITE regularly and inform yourself about the applicable data protection provisions.

Status: 23 May 2018